BRIEF
• Stir up buzz and awareness of the new
book Hippo Eats Dwarf
• Book researches and documents the best
urban myths of recent years (bonsai kittens,
the left-handed Whopper, male lactation
and more)

SOLUTION
• A touch of street theatre hitting main
commuter routes with spoof newspaper
distributors handing out 5,000 copies of
“The Misinformer” to an intrigued public.
• A website (that Jack designed and built)
where the curious public can discover if the
headlines in “The Misinformer” are true
or false.

WHERE
• Rush hour across London busy train stations:
Liverpool Street, Waterloo, Kings Cross,
London Bridge.

RESULTS
• 5,000 papers distributed
• 4,000 hits on the “Hippo” website

CLIENT
• Target Media

BRIEF
• Raise awareness of the film release
• Make people stop and stare

SOLUTION
• Goat crime scenes
• High visibility Central London locations
• Near major cinemas
• White stencil outlines of goats
• Incident boards nearby

WHERE
• Leicester Square
• Oxford Street
• Soho Square
• Old Street
• Brick Lane

BRIEF:
• Stir up buzz and awareness of the new
Colin McRae rallying game, Dirt 2

SOLUTION:
• Street campaign hitting target youth areas
with stickers, clings and chalk stencils to
build awareness and anticipation for the
game’s release
• Fly posting on major streets to establish
prominence and maintain the game’s standing
as a major release
• Multi-format approach to keep the message
in consumers’ minds and stimulate interest

WHERE:
• London, Birmingham, Liverpool, Manchester,
Glasgow and Edinburgh
• Youth areas and near game stores,
high streets, skate parks, colleges etc.

RESULTS:
• Widespread awareness of the game’s release
• 5% sales increase vs previous edition

Jack’s been in the lab and is testing out QR codes on our poster sites across London for the next few weeks. If you’ve made it to this blog, well done!

We’re keeping a track of how many visits come from our posters, so thanks for being an early adopter.